Sunday, 12 June 2011

Shaping the idea into a business proposal

The Opportunity/Setting (Trends and Fads)

The mobile phone app industry is growing fast in line with the increasing number of smart phones.
In 2010, 8 billion mobile phone apps were downloaded. Research from May 2011 has a conservative estimate of 44 billion apps being downloaded by 2016. This figure could be as high as 100 billion as stated by Gangadhar Sulkunte. From http://articles.economictimes.indiatimes.com/2011-05-05/news/29512915_1_mobile-apps-google-s-android-market-apps-market

The target market for our animation mobile phone app is for students, professional animators and enthusiasts. They will be people who are computer literate with either android smart phones, tablets, iphones ipads or Macs. Therefore they must have a disposable income large enough to afford this type of phone. The 'Indepent' newspaper in February 2011 quoted that in the US, smartphone usage was up by 60%. This is an indication of the increase in smart phones and the growing market for apps. http://www.independent.co.uk/life-style/gadgets-and-tech/smartphone-usage-in-the-us-jumps-by-60-percent-comscore-2208069.html.
The age group for this application is from 16 years upwards. This app should appeal to both male and female and anyone who is interested in animation.

The advent of Pixar films and the development of CGI has seen a resurgence in anything to do with animation. It is now commonly found in films, advertisements on the TV and on the web. Animation is a boom area at present with many seeking the opportunity to increase sales with animation. http://karachi.olx.com.pk/use-of-animation-to-boost-your-sales-up-hey-men-use-extreme-power-to-increase-sales-iid-181403581. The linking of the growth in phone apps and of animation means that an animation app should be an area of opportunity.

No comments:

Post a Comment