- The application has been decided upon
- Market research has been carried out to determine the target market and desirability
- Developers have been identified to carry the project forward which should only take a few weeks/ months. An example of an apps developer is 'Ymedia'
- Some work will be carried out by our team as we have some expertise in the area and this will reduce costs
- The prototype will be simple as it is software based, rather than an actual tangible item
- After development of the app it will it be submitted to the Apple and the Android marketplaces
Details of Development
The app will be produced with the help of a developer. A charge of £59 is made by Apple apps for a licence. At present Android apps are free.
Distribution and Selling
The product will be sold through the Apple iTunes and Andriod market place.
We are going to sell the app for £3. We may investigate giving away a limited version of the app free.
Marketing (see also Powerpoint Presentation)
- Advertising on animation websites
- KeyMe Facebook page
- KeyMe own website
- Contacts with university animation courses and animation companies
- Promotion of app in iTunes
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