Sunday, 12 June 2011

Identification of an innovative product

My group got together and thought about some new ideas. We wanted to come up with something completely new.We considered both products and services.
One area of expansion where there are a number of new possibilities are in phone applications.
We decided on an animation app that would help both student and professional animators alike as well as be useful for those people that animate for a hobby.
We looked at what was already on the market as did not want to produce anything similar to what was already available. These apps would already be well established and well produced, so we looked for gaps in the market.
We considered a number of options for animation apps.  We thought of an application that involved mapping someones face and then using 'lip sync'. In the end we did some market research and looked at the competition. In the end we came up with an application that was easy to produce and simple. It involved taking a film of a person moving and from that film working out the key frames.We called our app KeyMe.

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